I’m Kim, a Sydney-based Senior Graphic Designer and Art Director with over 12 years’ experience working across retail, delivering high-impact creative for leading brands.

My background spans end-to-end campaign design across digital and in-store channels, from initial concept and art direction through to final execution. I’ve worked across web, app, email, social, and physical environments, with a strong focus on creating cohesive, considered campaigns that connect both visually and commercially.

I’m particularly drawn to the balance between creativity
and performance, building design systems and campaign frameworks that not only look elevated, but work effectively in fast-paced retail environments. I enjoy collaborating closely with marketing, UX, and development teams to bring ideas to life in a way that feels both thoughtful
and practical.

At the core of my work is a focus on clarity, consistency, and strong visual storytelling, creating work that resonates with audiences while delivering on real business outcomes.